Introduction to Marketing
Indeed, other fast food restaurant had success with serving rice on their menus. Product localization is a global trend, McDonald joined this trend and bravely introduced rice dishes to its Taiwanese customers. It was logical to incorporate rice into its products given the indispensable role rice plays in Taiwanese food culture.
Many companies incorporate local elements into their products. On the contrary, with the rice dishes, you need to use utensils to enjoy rice. It is not as convenient as eating hamburgers. Neither is it compatible with American fast food dining style. Their reasons were simple: How good or traditional can the food made by an American fast food chain really be? Price was also a crucial factor.
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Each product has a brand; and every brand has a core value. This core value is shaped by the customers a company attracts. This core value should be unique, different from other products. Once a company understands its core value, it helps the company to create an impressive brand. Customers were lost.
McDonald’s Marketing Mix (4Ps) Analysis
While it is tempting to offer it all; and attempt to localized your products to traditional Taiwanese tastes, once a company has decided on its brand image, it is crucial to continue developing that particular brand and nurturing the relationship with its customers accordingly. It is extremely risky to derail from its brand image and develop something completely different.
It will not only confuse a prospective customer and but also may destroy existing customers brand loyalty. When localizing a product, companies must make sure their new products consistently resonate with their original brand. It is true that some localization will make the product more acceptable for a local culture. All rights reserved. This document and translations of it may be copied and furnished to others, and derivative works that comment on or otherwise explain it or assist in its implementation may be prepared, copied, published, and distributed, in whole or in part, without restriction of any kind, provided that the above copyright notice and this section are included on all such copies and derivative works.
However, this document itself may not be modified in any way, including by removing the copyright notice or references to The Localization Institute, without the permission of the copyright owners.
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Marketing McDonald’s in India|Marketing|Case Study|Case Studies
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- Page 1: Introduction.
- Place/Distribution in McDonald’s Marketing Mix.
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Embeds 0 No embeds. No notes for slide. The company gave its franchisees much autonomy in finding ways to eliminate environmental blight 3. In , the company rolled out Chicken McNuggets. Solicitation of suppliers to produce corrugated boxes with more recycled content, which had the twin effect of reducing solid waste and building a market for recycled products. Abandonment of polystyrene clamshell containers to hold sandwiches in favor of new paper-based wraps that combined tissue, polyethylene, and paper to keep food warm and prevent leakage.